Deemed the “Mascara of the Future” by Dermascope magazine, eyelash extensions remain an enviable skill and service to provide for the customer loyalty and high profit margin they offer industry professionals.
Eliminating the hassle and mess of traditional mascara, eyelash extensions are universally flattering when done by skilled professionals making them an instant sell for clients. Moreover, when applied in a manner complimenting the natural growth cycle of eyelashes, clients can achieve a low maintenance, full look that lasts for weeks before a fill.
The best method of marketing extensions? Undoubtedly, word-of-mouth. Nothing works as well as providing great service and application for clients whose eyes will be a walking billboard for your brand. Another tip from Dermascope? Offer fellow colleagues in the beauty industry such as hair stylists, estheticians, nail or waxing technicians a deep discount or a free set of lashes. These aesthetics professionals come into contact with potential clients on a regular basis who are already interested in beauty services and, more importantly, trust their opinions.
In order to achieve a natural look, Sophy Merszei of NovaLash Eyelash Extensions says “Fine extensions should be applied to baby hairs and medium-length extensions should be applied to resting hairs. The longest extensions should be placed on the hairs that are about to fall out.” Following this technique ensures lashes still look natural and attractive weeks after application and clients can touch up with mascara until their next monthly fill.
Ready to get started? Natali Products has what professionals need to succeed in the eyelash extension industry ranging from furniture to glue and lashes. Here are some of our picks to get those eyelashes batting:
3D Mink C-Curl Eyelashes (0.07 x 12mm) 16 rows ML09208
One of the new additions to the eyelash scene, the C-Curl is defined by an extreme curl (resembling a C shape) and is suitable for clients with naturally curled lashes as the nature of the bend does not allow a lot of base support to adhere for a long period of time. However, the style does offer a very dramatic and pronounced look.
Stainless Steel Hooked Tweezers for Eyelash Extensions (Anti-Magnetic & Anti-Acid) HT2394
Thin and light, these stainless steel tweezers are comfortable to grip and the two fine, hooked tips make it simple to pick up even the wispiest lashes.
Lash Coating for Eyelash Extensions 10ml ML09027
Not only does this unique essence provide a protective finishing layer but it also nourishes lash extensions after application to keep them feeling and looking their best.
For a full range of eyelash extension and esthetics products, please visit our website Natali Products or call one of our knowledgeable sales reps at 1-800-565-1203.